1.1 What is Personal Data
Personal data are data which disclose or can disclose the customer’s identity. We adhere to the policy of data avoidance. As far as possible, a collection of personal data is avoided.
1.2 Dealings with Personal Data
Personal Data exclusively serve the purpose of establishing a contract, content definition, execution, or processing of a contract agreement (Article 6 I S.1 b GDPR). Also, personal data will only be processed if we have your consent (Art. 6 I S. 1 a GDPR). As a matter of principle, they are not forwarded to third-parties. Merely for the fulfillment of the contract, the data will be forwarded to the shipping company responsible for the delivery, insofar as this is necessary for the delivery of ordered goods. To process payments, the payment data required are forwarded to the credit institution commissioned and, if necessary, to the commissioned and chosen payment service provider. The processing of your personal data takes place exclusively within the EU.
1.3 User Data
When visiting this website, general technical information is raised. These are the IP-address used, time, length of visit, browser type and, if necessary, the site of origin. These user data are registered in a log file due to technical conditions and can be used and stored for statistical purposes of this website. Additional personal data are not linked to this user data.
1.4 Registration Data
For the full use of the functions of our website registration is required. The registration data are collected through your respective input and used for the purpose specified by your consent (Article 6 I S. 1 a DSGVO).
1.5 Length of Storage
We store your personal data beyond the end of the purpose for which the data was raised, but only for the length of time which is required based on legal regulations (esp. fiscal tax law).
2. Your Rights
You can require information from us whether we process your personal data and as far as this is the case, you have the right to information of these personal data and the additional information mentioned in Article 15 GDPR.
2.2 Right to Correction
You have the Right to Correction of the incorrect personal data relating to you; you can demand the completion of incomplete personal data according to Article 16 GDPR.
2.3 Right to Deletion
You have the Right to demand from us to immediately delete your personal data referring to you. We are required to delete them immediately, especially for one of the following reasons:
Your personal data are no longer necessary for the purpose for which they were raised or were processed
You revoke your permission which was the basis for processing your data, and an otherwise legal basis for the processing does not exist.
Your data were processed
The Right to Deletion does not exist if your personal data relating to you are required for enforcement, execution, or defense of our legal claims.
2.4 Right to Limitation of Processing
You have the Right to require from us the Limitation of Processing of your personal data, if you argue the accuracy of data, and we examine and verify the accuracy, the processing is unlawful, and you refuse the deletion of data and instead demand the limitation of the use thereof, we no longer require the data, you, however, require them for enforcement, execution, or defense of legal claims, you filed an objection against the processing of your data, and it is not clear yet, whether our warranted reasons outweigh your reasons.
2.5 Right to Transferability of Data
You have the Right to receive the relevant data pertaining to your person provided to us by you in a structured, common and machine-readable form, and you have the Right to transfer those data towards another person responsible without hindrance from us, as far as the processing is based on a permission or a contract, and our processing takes place with the help of automatized processes.
2.6 Right of Cancellation
As far as the processing of your personal data is based on permission, you have the Right to cancel this agreement at any time.
2.7 General and Right to Complain
The execution of your Rights above is, in principle, free of charge to you. You have the Right to Complain directly to the appropriate Regulating Authority governing us, which is the Commissioner for Data Protection.
3. Data Security
3.1 Data Security
All data on our website are secured through technical and organizational measures against loss, destruction, access, modification, and distribution. We shall, however, not assume any liability for the destruction and damage of data.
3.2 Sessions and Cookies
If you subscribe to our newsletter, we will use the information required or separately provided by you to send you regular e-mail newsletters. The deregistration from the newsletter is possible at any time and can be done either by a message to us via the contact options specified in the imprint or via the dedicated link in the newsletter. For our newsletter, we use the third party MailChimp (see 5.5)
5. Third party services
5.1 Social Media Links
Our social media sites can be reached through links on this website to the respective Third-Party Providers. Using the links, you shall reach the corresponding Internet sites of the Third-Parties (e.g., Facebook, Twitter, Google+). As soon as you shall have opened the Third-Party Site, you shall enter the Third Parties Area of Responsibility, so that their Data Protection Policy or their explanation of data use is applicable. We have no bearing on this; we recommend, however, to log out from the respective Third-Party Provider’s website to avoid unnecessary forwarding of data before the use of the respective link, so that the Third-Party Provider cannot create user profiles through the use of the links.
5.2 Use of Matomo
5.3 Use of Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device. Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g. cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored. This analysis tool is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
Demographic parameters provided by Google Analytics
This website uses the “demographic characteristics” function of Google Analytics, to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data”.
Google Analytics E-Commerce-Tracking
This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of ECommerce Tracking, the website operator is in a position to analyze the purchasing patterns of website visitors with the aim of improving the operator’s online marketing campaigns. In this context, information, such as the orders placed, the average order values, shipping costs and the time from viewing the product to making the purchasing decision are tracked. These data may be consolidated by Google under a transaction ID, which is allocated to the respective user or the user’s device.
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details please click the following link: https://support.google.com/analytics/answer/7667196?hl=en
This website uses the functions of Google Analytics Remarketing. The provider of these solutions is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. Google Remarketing analyzes your user patterns on our website (e.g. clicks on specific products), to allocate a certain advertising target groups to you and to subsequently display matching online offers to you when you visit other online offers (remarketing or retargeting). Moreover, it is possible to link the advertising target groups generated with Google Remarketing to device encompassing functions of Google. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC). If you have a Google account, you have the option to object to personalized advertising under the following link: https://www.google.com/settings/ads/onweb/.
The use of Google Remarketing is based on Art. 6 1 lit. et seq. GDPR. The website operator has a legitimate interest in the marketing of the operator’s products that is as effective as possible. If a respective declaration of consent was requested, processing shall occur exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR; the given consent may be revoked at any time. For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.
Formation of Target Groups with Customer Reconciliation
For the formation of target groups, we use, among other things, the Google Remarketing customer reconciliation feature. To achieve this, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the respective customers are Google users and are logged into their Google accounts, matching advertising messages within the Google network (e.g. YouTube, Gmail or in a search engine) are displayed for them to view.
5.3 Use of Google Maps
This website uses Google Maps, a Google map service operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). When using Google Maps, data on the use of the Maps functions by visitors to the websites are also collected, processed and used. Here no interests of the users are affected, which outweigh this technical necessity of the integration of the videos (Art. 6 I S. 1 f GDPR). Google privacy notices are available at http://www.google.com/intl/en/policies/privacy/. The additional usage information for Google Maps can be viewed at http://www.google.com/intl/de_de/help/terms_maps.html.
5.4 Using Youtube
5.5 Using MailChimp
This website uses Userlike, a live chat software provided by Userlike UG. Userlike uses “Cookies”, which are text files placed on your computer and that enable having personal chats on this website. The data collected will not be used to identify a visitor personally and it is not aggregated with any personal data of this user.
Contact regarding Data Protection
To contact us regarding Data Protection, you are welcome to contact using one of the following contact options. Responsible within the meaning of the GDPR:
Sport-Service-Lorinser Sportliche Autoausrüstung GmbH
Alte Bundesstraße 45
Telefon: 07151 136 0
Our data protection officer is also at your disposal:
Telefon: +49 (0) 7151 2091860